Pump it Up

Posted by on Nov 18, 2015 in Blog, Image Editing, Photography

Time to make an image speak a thousand words for a local auto dealership.

We first did a little day time scouting, shot a number of views, put them up on a site for the client to review, and here’s the selected view. To my eye this image could use a little perspective adjustment to minimize the brickwork.  We also want to de-emphasize the right side of the image, not focusing on the lights and lot but still maintain a horizontal format.

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We then came back just before dusk to set up. We worked off a 15 foot ladder to build a little more drama and show off more of the vehicles and showroom. From my vantage point I was able to direct placement of vehicles and selective lighting. We photographed the same setup as dusk turned to night. Here’s the final selected image.

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We first adjusted the perspective to straighten the building and opened up the image to get a starting point for the rest of the editing. For this image I had one strobe behind the plants to the left of the silver vehicle up front, pointing towards its side. I also had a second light off camera, facing the front of that vehicle to further add drama.

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From here we removed pricing, turned on headlights where needed, cleaned up the brickwork, enhanced the blue columns and increased the light inside the showroom. We also removed the light and post on the left, removed the landscape above and behind the dealership, and darkened the sky. Finally, we intensified the light within the signage.

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6 Comments

  1. Terasa
    November 23, 2015

    It is always amazing to see the steps that are involved in arriving at the final product. Beautiful!

  2. Frank
    November 22, 2015

    Really nice work Al. The final image exhibits a very thoughtful process.

  3. Marc
    November 19, 2015

    Another great example of your great work!
    Very very impressive.

  4. Adam
    November 19, 2015

    He did an amazing job for us and plan on using Al again once we overhaul the building!

  5. KAREN
    November 19, 2015

    I KNOW YOU LOVED WORKING ON THE CARS.

    HOPE YOU GOT THAT CAR IN THE PLANTINGS FOR RENUMERATION!!

    K

  6. Diana Zipeto
    November 19, 2015

    A beautiful image and an amazing progression! It’s stunning to see the transformation.