Time to make an image speak a thousand words for a local auto dealership.
We first did a little day time scouting, shot a number of views, put them up on a site for the client to review, and here’s the selected view. To my eye this image could use a little perspective adjustment to minimize the brickwork. We also want to de-emphasize the right side of the image, not focusing on the lights and lot but still maintain a horizontal format.
We then came back just before dusk to set up. We worked off a 15 foot ladder to build a little more drama and show off more of the vehicles and showroom. From my vantage point I was able to direct placement of vehicles and selective lighting. We photographed the same setup as dusk turned to night. Here’s the final selected image.
We first adjusted the perspective to straighten the building and opened up the image to get a starting point for the rest of the editing. For this image I had one strobe behind the plants to the left of the silver vehicle up front, pointing towards its side. I also had a second light off camera, facing the front of that vehicle to further add drama.
From here we removed pricing, turned on headlights where needed, cleaned up the brickwork, enhanced the blue columns and increased the light inside the showroom. We also removed the light and post on the left, removed the landscape above and behind the dealership, and darkened the sky. Finally, we intensified the light within the signage.